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Old 22nd July 2013, 07:19 AM
Michal Michal is offline
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Join Date: Oct 2005
Posts: 1,007
Default Objections

I can hear people think, your stuff costs money and you are just trying to flog me something. Why if it’s that good ..... I can get everything free .... all I need is the paper .... I don’t need anything all ....

Sure, all those are valid points, let’s get all of this out of the way in one post because I don't plan to come back to them.

Ratings2Win is a business, yep, we sell things, things like information, tools and ideas and we don't hide that fact; we also give away loads of our time in helping people.

If it’s so great why not keep it to yourself and make money!

We get this often, the answer is easy, and there is more than one; it’s not a mystery or some cover up, just facts. Besides who says that we don't make money?

  1. We don't use everything that Axis has to offer, there is just too much for any one/few hundred people to use. The worse thing anyone can do is to spread too thin! Try to do too much and you'll end up losing focus. For instance there is the possibility of using, in many ways, up to 18 different ratings/ranks in Axis. 9 of them are our proprietary unique ratings offering different angles, 4 of them are publicly available like API and so on and up to 5 can be ratings of any description privately imported into Axis by the client. If you think that we have the time and energy to tap all of those possibilities to even half of its capabilities, you would be wrong!
  2. We have our personal unique ways of using Axis; both Paul and I are different in the way that we use the information, and the rest just sits there. So it’s available for other to use in their own unique ways and you would be helping to develop the program further with ideas and subscription (financial) support to the benefit of everyone.
  3. For us, this is not an academic pursuit, we don't have jobs to fall back on, we use Axis for punting and live and breathe by our ratings successes. So we have total commitment to our products (Axis and SRA), the information within them and to our clients. If something goes wrong it isn't just the clients that suffer, we are right there with them, so we make darn sure that this doesn't happen. Same with functionality of Axis, if it’s a good idea and we use it; it’s available to our clients. We don't have the selfish notion of keeping the best for ourselves!
  4. Once your punting gets into 4 figure sums all bookies begin to dislike you as a successful punter with a passion, so there is a very real ceiling on what we can bet without being forced to take the lowest ******** sucking prices that many bookies force you to take as they restrict you. Liquidity in some races is also an issue. Anyone that tells you otherwise isn’t realistic. Wait till you get there, you’ll see, but it’s a nice problem to have.
Finally the cost, everything is free and I don’t have to pay for anything to be successful.

OK, never said it has to be one way only, if you have the time; to gather free information, program spreadsheets and do research with paper and pen or any combination of there off and you don’t mind the wasted hours doing something that takes minutes in Axis then our products are not for you, and I respect your tenacity. Been there, done that; my hat off to you. Unfortunately there are also many hundreds of people just like you using the same free resources and have been for years, you are up against some very smart people with some very smart tools. If time is a valued commodity for you then using a tool like Axis can speed up EVERYTHING using the unique information/tools that most don’t have access to. Produce long term research without errors and without relying on others. Develop profitable systems with long term, large sample resulting evidence in hours not months or just to get today’s data with a click of a button. What is the cost of the time saved? If nothing else, invest the same time and get hundred times more benefit for it. So it’s worth it IMO because of the tools and time and uniqueness of/and information.

It’s also worth it because of what it can save you on the punt directly. Axis is a multi level value product. There are several subscriptions to choose from so as to match your level of punting. If you bet $10 the obviously paying for the Professional subscription is crazy but there is always the Classic version for you. If you bet in hundreds the Professional subscription is very affordable. Our goal is to arm our clients with the necessary tools, information, knowledge, education and understanding that enables them to profit from racing on a consistent basis (our mission statement). What if that saves you a few loosing bets a month and god forbid picks up extra winners? You have payed off Axis without really spending a cent extra.

When people compare costs and benefits of AXIS they do so within the limiting framework of what they do now, while I understand I can assure you using Axis will change your punting!
__________________
Michal - Ratings2Win Pty Ltd
R2W Axis - Axis is Australia's leading horse racing software and database;
with sophisticated form analysis tools and accurate horse performance ratings for TAB meetings.
http://www.ratings2win.com.au/
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